As one of the important component of the China's economic links, the Chinese footwear enterprise have been in the international market for many years and has also made many achievements. On the one hand, China's footwear industry is due to a low-cost manufacturing advantage and has occupied a considerable market share in the global market. On the other hand, part of Chinese footwear enterprises has a global procurement and global marketing capabilities.

But industry experts in an interview have said that the international can not be isolated and static, one-sided understanding, do not always thinks that the products sold abroad is international, or acquisition of overseas companies is internationalized. The experts believe that the internationalization of enterprises do not necessarily reflected in the products go out of the country, or enterprises to set up factories abroad, is more important to business and mode of thinking to keep up with the international development trend.

A person in a shoe enterprise said that compared with a world-renowned enterprises in the footwear industry, the Chinese enterprises do not lack technology, not lack of funds. The opposite also has strong production capacity and cost advantages, but "What we need is high-end brand image."

"We plan to buy more overseas brands so that we would become a supermarket brand of footwear manufacturing plants the world." Wang zhentao believes that the rise of the supermarket business means integration market of the footwear industry begin to change to the era of integrated enterprises.